Axcient, the leading provider of data backup, business continuity, and disaster recovery services to the SMB market is looking for an Online Marketing Specialist who will work under the direction of the Sr. Manager of Corporate Marketing to create, measure, analyze, and optimize online and outbound marketing programs to achieve marketing goals.

Axcient has been recognized by CRN as one of the 20 Coolest Storage Vendors of 2010, one of Everything Channel’s top emerging vendors for 2009 and 2010, and is well funded by top tier Silicon Valley venture capitalists. We are seeking additional innovative marketing specialists to join us on our mission to market our leading-edge data protection & business continuity solutions that change the whole model of the way things have been done by the “Big Guys” of software and storage for the last 15 years.

Position Description
The Online Marketing Specialist will create and deploy highly effective online marketing programs and demand gen initiatives including online advertising, SEM, email campaigns, social media, co-marketing opportunities, and more. This position is both creative and analytical in nature. To be successful, you will have very strong written and verbal communication skills and a passion for innovative software and customer success. In this position, you will play a key role in identifying, developing, and implementing awareness programs that directly impact the critical business metrics. We are seeking a HIGHLY motivated and results-driven individual who will thrive in a fast-paced environment. This is an excellent opportunity for a “roll up the sleeves” marketer to take their career to the next level.

Duties and Responsibilities

• Implement and manage online and email marketing programs focusing on building awareness and partner acquisition.
  
• Analyze and report program performance; provide results and recommendations for improvement and new programs.
  
• Leverage a "test, measure, and refine" approach to constantly improve program results and increase the impact of online marketing on revenue and profitability.
  
• Passion for Social Media and a thorough understanding of how to best use these tools for marketing.
  
• Execute highly effective direct response programs to significantly increase inbound lead flow and pipeline generation.
  
• Propose new online/outbound marketing program ideas along with data, costs, and estimated ROI to execute these programs.
  
• Develop ad copy, landing pages, banner creatives, and other marketing collateral.
  
• Manage weekly and monthly reporting and tracking, flagging issues for internal stakeholders and report metrics appropriately.
  
• Develop and manage metrics; understand and implement coding schemes for tracking purposes.
  
• Manage Paid Search campaigns.
  
• Understand, optimize, and expand our keyword list.
  
• Provide support for other areas of marketing as needed.
  

Requirements

• BA/BS Degree required.
  
• 3+ years in an online marketing role. Previous experience in a B2B high tech online marketing role focusing on partner sales and enablement a big plus.
  
• Thorough understanding of online and outbound marketing a must.
  
• Ability to stretch limited budgets to squeeze the most out of programs for the best possible ROI.
  
• Strong written and verbal communication skills.
  
• Ability to perform ROI analysis and identify tactics for constant improvement.
  
• Detail-oriented and highly organized with the ability to handle multiple tasks simultaneously and meet deadlines.
  
• Motivated self-starter with a high level of initiative and a sense of urgency.
  
• Highly analytical, comfortable with large amounts of numbers/number crunching, and excellent at producing reports on the data. Previous experience with Google Analytics a must.
  
• Passion for delivering results and driving internal and external customer success.
  
• Previous experience with marketing automation tools (such as Eloqua, Marketo, Responsys, Pardot, Genius, etc.) and developing email marketing campaigns.
  
• Experience with SEO and SEM/PPC.
  
• Ability to effectively accomplish goals while working in a team-based, open-office environment.
  
• Familiarity with web services, APIs, and data feeds a plus.
  
• HTML and CSS skills a plus.
  

To apply please E-mail careers@axcient.com.